Are you a real estate developer looking to spread the word about your brand and real estate projects?
Here is a list of effective marketing strategies in real estate development that you should adopt to prompt the needed expressions of interest for your developments. These marketing tactics will help you keep your property brand top-of-mind for your target audience.
Marketing Strategies in Real Estate Development
- Create a Responsive Website
In our digital world, a website is a principal marketing tool that real estate developers should have. This is because, today, people find it easier to search for things they need online. Hence, it is most definitely necessary for your property brand or real estate projects to be found there.
However, it is not just enough to have a website; your website must be a responsive one that provides a user-friendly experience. A website is responsive when it is not only functional but meets the aesthetic, usability, and value expectations of your target audience.
Aside from being the first point of contact between you and your customers, as well as a platform for them to learn more about your services, a website can also serve as the marketing engine that converts the various forms of marketing promotion into potential sales. Hiring a digital marketing service provider is the best approach to ensure you have a responsive website that delivers on all fronts concerning your marketing expectations.
- Search Engine Optimization
Once you have a responsive website set up, the next marketing strategy to employ is search engine optimization. As a real estate developer looking to make some high target sales, you don’t want to have a functional and responsive website, and yet your target audience won’t know about your property brand. This is why SEO is important.
According to research, SEO can increase traffic to your website 20 times more than any other marketing campaign you can think of. SEO can help you be found in search engine results so that potential leads engage with you.
So, if you want to be found when people type in the search query for the kind of property you have, you have to ensure that your website is search engine optimized. What this means is that the content on your website and your web copy should be written with trending phrases and keywords in the real estate development industry to help you rank high in Google search results.
This is so that, when a customer searches for real estate developers in their desired location, your website is displayed among the top results on the search engine result page. This is another service a digital marketing service provider can help you with if they have expertise in SEO; otherwise, you can enlist the help of a professional SEO optimization service provider for this.
- Email Marketing
Email marketing is another effective marketing strategy in real estate development. It is a marketing strategy that can keep you at the forefront of the minds of your target audience when they are next looking to invest in real estate or buy a property.
With email marketing, you will be able to generate more traffic to your website and convert leads to paying customers.
Email marketing is a cost-effective digital marketing channel that can be effective in promoting your real estate development company or property brand at times. All you need to do is to craft tailored messages and content for prospects and existing customers and add a compelling call to action to each email so that the recipients know what you intend for them to do after reading.
- Video Marketing
Video marketing is a great way to promote your real estate projects, whether they are live buildings or off-plan development. Using videos to market your properties, you can showcase different stages of your real estate development process to provoke expressions of interest if it is still under ongoing construction. You can also use video to showcase details about your properties that make them stand out from others in the market.
According to research, a real estate developer can increase revenue by 49% using video marketing. Having these videos on your website can also increase your visibility on the Google search engine result page. The higher you rank in search engines, the more visitors your website will receive. This means more lead generation and a better chance of converting them into investors.
- Content Marketing
Content marketing is a core part of a digital marketing strategy that should not be overlooked. This is because, to gain the trust of potential customers and build the credibility of your property, you need to be able to do more than just sell.
This is because there are pain points that your customers need your expert information as a real estate developer to address. For example, you can create educative content to tell them about the dos and don’ts when buying a property. You can help them know the rules of real estate investing if your target audiences are beginners in real estate investing.
Whichever way, your content should be able to provide value to your target audience. Optimized and creatively crafted content can help you build more traffic to your website.
- Social Media Marketing
Social media Marketing is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social media platforms are digital channels that are effective for supplementary promotion for real estate developers.
These platforms can help you promote your real estate projects or properties for little or no money. You can target clients based on age, gender, profession, location, interests, income, and so on to get maximum reach to those your properties are for.
With social media platforms, real estate developers are guaranteed concentrated marketing.
These marketing strategies are pulled together to make a unified marketing strategy that can be effective to drive sales.
Reasons Why You Need Digital Marketing Strategy in Real Estate Development
There are several reasons why real estate developers need marketing strategies.
- Develop Your Client Portfolio
The first reason is to develop a portfolio of satisfied clients. Prospective clients are always more interested in whether you have a track record to show your expertise before they are convinced to do business with you. The higher the number of satisfied clients your property brand has, the more clients you are bound to attract.
The calibre of clients on your customer list can also help establish your brand to be credible projecting an impeccable image in the market.
- Social Proof
When people are looking for properties to buy or real estate investments, they look for reviews and recommendations to get evidence to make the right decision.
Your marketing strategies can help you build social proof to encourage patronage. When existing customers leave positive reviews on your website or social media channels, it can help entice potential clients without much effort on your part.
- Reach Your Desired Audience
Digital marketing strategies can help you achieve a concentrated promotion of your properties. With little budget, you will maximize your marketing effort to reach your target audience.
- Look for new customers
Digital marketing strategies can be useful to help you get new customers. Whether you are a self-employed real estate developer or a large corporation, organic marketing strategies such as a business website, social media platforms, and paid advertising will help potential clients discover you.
These marketing strategies can also you build and nurture relationships with customers once you’ve contacted them. With new promotions and discounts for your existing and new clients, you will build a loyal client base.
- Building trust in your niche
In the competitive real estate market, marketing strategies help create an awareness of your property brand. Once your target audience is aware of what you offer, there will be an increase in website traffic, lead generation, and sales conversion rate.
With more sales and several satisfied clients to your credit, you will be able to build trust in your market niche.
- Improve Visibility on Search Engine Result
SEO is essential for the optimization of your company’s website. This digital marketing strategy helps you improve your visibility on the search engine result page so that you can attract more visitors to your website and other digital channels.
James Cubitt Developments (JCD) is a leading real estate development company that provides real estate advisory services to help you ensure real estate development success
For more information
Phone number: +234 1 715 9995, +234 1 715 9996